To break away from the already cluttered space during Valentine's Day we chose to focus on expanding the definition of love. We didn't want to talk only about romantic love, instead all kinds of love. Because your love is one-of-a-kind as are Teleflora's unique hand-arranged bouquets. So we created these videos to celebrate all kinds of love, whether it's your soulmate, best friend, or favorite aunt. We developed a short brand video as well as an extended version. They were featured as Adweek Ad of the Day.
My Role:
Creative Direction, Art Direction
