Strategic creative leader with 20+ years of experience leading multidisciplinary teams across agencies, startups, and global brands. Skilled at scaling design systems, elevating brand storytelling, and driving user-centered experiences that deliver measurable business impact. With deep B2B and B2C expertise, I thrive at the intersection of design, product, and engineering—aligning organizations around a clear vision. I inspire teams to think boldly and create transformative ideas that resonate with users and markets alike, while building cultures where creativity, respect, and risk-taking fuel growth.
HIGHLIGHTS
✨ Scaled creative operations that improved efficiency and cross-team alignment in high-growth SaaS environments. ✨
✨ Led rebrands and campaigns that elevated global visibility and drove measurable increases in user engagement and adoption. ✨
✨ Built and mentored creative teams of designers, writers, motion artists, and producers—establishing frameworks for growth and collaboration. ✨
✨ Balanced creative vision with business strategy, delivering design solutions that impacted both user experience and bottom-line growth. ✨
✨ Partnered with product and engineering leadership to integrate design thinking into roadmap and execution. ✨
Brand Storytelling | Creative Strategy | Art Direction | Integrated Campaigns | Content Creation | UX/UI | Illustration | Photo Retouching & Compositing | Digital & Social | Team Leadership | Cross-Functional Collaboration | Consumer & B2B Marketing | Generative AI Tools
HOBBIES & INTERESTS
Puerto Rican by birth, curious adventurer by nature. I’m endlessly drawn to stories—whether they unfold in epic fantasy realms, anime battles, or a perfectly cast commercial. Outside the office, I feed my inner child with real-world quests: exploring new cities one bite at a time, getting happily lost in forests, dancing to old-school salsa, or hunting down the next odd little print to add to my ever-growing art collection (it’s not hoarding if it’s curated!). I believe great ideas come from staying wide-eyed, a little weird, and wildly open to inspiration.
RECOGNITION
W3 Gold Award (x2) 2017
CSS Awards Site of the Day 2017
CSS Awards Winner of the Day 2017
Awwwards Honorable Mention 2017
Adweek Ad of the Day (x2) 2016
Gold Stevie Award 2016
Finalist Youtube Ad of the Year 2015
Top 10 most watched ads on Youtube in April 2015
Silver Eddie Award 2015
Award of Excellence, Communicator Awards 2014
W3 Best In Show Award 2013
W3 Gold Award 2013
Art Directors Club Award 2008
Houston Addy Award 2008
Young Creatives Award 2006
CSS Awards Site of the Day 2017
CSS Awards Winner of the Day 2017
Awwwards Honorable Mention 2017
Adweek Ad of the Day (x2) 2016
Gold Stevie Award 2016
Finalist Youtube Ad of the Year 2015
Top 10 most watched ads on Youtube in April 2015
Silver Eddie Award 2015
Award of Excellence, Communicator Awards 2014
W3 Best In Show Award 2013
W3 Gold Award 2013
Art Directors Club Award 2008
Houston Addy Award 2008
Young Creatives Award 2006
