Teleflora was struggling to stand out in an over-saturated online flower market. They were looking for a cohesive campaign to strengthen their image and also help unify their florists network. We took the opportunity to use the rebranding as a customer call to arms: to stop holding back, to take a risk, to go beyond the expected. Whether it’s romantic love, friendship, a family tie or just an important person in your life, NOW is the time to stop saying how you feel and SHOW IT instead—for all the world to see.
The new campaign launched in December 2017 with Teleflora's "Wall of Love" activation and was implemented across all platforms, including point-of-sale kits sent to florists.
Creative Direction, Art Direction
Florists Resource Guide