In a time not too long ago (in a galaxy not too far away), we were all regulars at our favorite local theater, popcorn and soda in hand. While the way we watch movies might’ve changed, we know there’s nothing quite like enjoying one on the big screen.
Welcome to the Plex Theater of Dreams Grant. As lovers of cinema and loyalists of independent theaters, we instituted a $100,000 grant to lend a helping hand to one deserving local movie theater, and in turn, the community it serves. As an independent company in an industry filled with much larger competitors, we know how it feels to stand on our own, while relentlessly following our vision to spread the magic of entertainment. But beyond it all, we just love going to the movies. And we never want it to stop … for anyone, ever.
The Results:
Grant recipient: The Little Art Theater in Yellow Springs, Ohio
Reveal of the project scheduled for Summer 2025
My Role:
Creative Direction, Art Direction, Experience Design
Surprise Reveal Video
Once a winner was chosen we flew in to Yellow Springs, Ohio to surprise them with the news.
Promotional Teaser Trailer
To generate excitement around the Theater of Dreams Grant.
Employee Movie Theater Memories: Luke and Ami
To continue to cement our commitment to independent cinema we recorded these stories from our very on Plex employees talking about their most memorable moments.