For Teleflora’s Mother’s Day 2016 campaign we wanted to break through the clutter of generic Mother’s Day ads, and celebrate moms in a more authentic and impactful way. We wanted to show the reality of being a mom with all that comes with it. Because motherhood can be beautiful but it can also be grueling and exhausting. Yet moms go through it every single day emerging victorious. Hence, the birth of our concept: showing mundane motherhood scenes, shot like sports ads, using the famous Vince Lombardi speech.
The Results:
Over 12 MM views, an overwhelmingly positive response on social media, and featured as Adweek Ad of the Day.
My Role:
Creative Direction, Art Direction, Design
