As part of Teleflora's Love Out Loud brand launch, we set up a mobile film studio in Times Square for Valentine's Day to give secret admirers in NYC a chance to take their love public—in a BIG way. Passersby were invited to film a short video that would air in real time on a giant billboard in Times Square.
The Results:
Love-struck participants braved snow and rain throughout the day to profess their love.
News of the activation reached viewers nationwide, as the stunt was covered in an exclusive morning broadcast by ABC's Good Morning America.
My Role:
Creative Direction, Art Direction
