The Ask:
Conduct a saturation brand test in 3 medium-sized DMA’s in USA.
Create a memorable and repeatable visual style to create continuity with other messaging points.
Efficiently establish core value prop: Free Movies & TV.
Create a memorable and repeatable visual style to create continuity with other messaging points.
Efficiently establish core value prop: Free Movies & TV.
My Role:
Creative Direction, Art Direction, Design, Retouching
New Identity:
Plex was due for a brand redesign as it shifted from software solution into the entertainment space. The new Plex logo and motion branding guidelines were created in partnership with And/Or Motion Design Studio.
