The Fiat 500 was coming to America and we were tasked to build excitement around the launch. This website was designed to introduce this model without showing the whole car itself. All buttons and navigation are inspired by the sleek Italian design of the Fiat 500. In addition, to emphasize the Italian heritage and create hype, there was a social road trip where users could follow a couple driving a Fiat 500 through Italy and vote on where they go next.
Art Direction, Photo-retouching, UI Design