Earth's Finest Water deserves #EarthsFinest social content. Using a strategic approach to optimization we identified the best performing content for the brand. Brainstormed and defined content lanes to guide creative throughout the year. Shot images and video in-house and also developed relationships for content creation through partners, influencers, and third-party photographers.

The Results:
More than doubled followers in less than 2 years
Featured as one of the  6 companies that kill it on Instagram

My Role:
Creative Direction, Art Direction, Design, Retouching
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