To bring to life Wonderful Pistachios’ beloved spokeselephant, we created an immersive 8 chapter experience with hidden games. The chapters were released over a period of 16 weeks. In each of the chapters users helped Ernie the Elephant get closer to finding the missing “nature film” he made with the Squirrel Sisters. As an added incentive there were weekly prizes as well as a grand prize. At the time, the project used the latest technologies, including WebGL, custom gaming framework, was HTML5 compliant and fully responsive, from mobile to desktop.
Recognition:
W3 Gold Award (x2), CSS Awards Site of the Day and Winner of the Day, Awwwards Honorable Mention
My Role:
Creative Direction, Art Direction, UI and UX Design, Photo-retouching and Compositing
