Background:
The Plex Media Server customer base was suffering from sales fatigue and dwindling interest. This inspired us to create a recurring yearly event to connect with users in a meaningful way that provides value and promotes product usage as well as Plex Pass sales. This is how Plex Pro Week was born.
Pro Week is the ultimate event for all our Plex enthusiasts! This week-long virtual event (with pre-event activations) is packed with in-depth content around our Plex Media Server, exclusive perks, and engaging sessions that help personal media pros take their Plex experience to the next level.
We started Pro Week started as a grass roots initiative in 2021 and it's continued to run for 4 years and counting. Each year more successful than the previous one, it now has become something users look forward to.
Event Details:
Event Details:
The event consisted of a suite of educational videos custom-created each year. Our team of Plex employees and third-party experts provide valuable insights and insider tips on various topics, including media streaming, server setup, and customization. Fans have the opportunity to learn from the best in the business and gain practical skills that will enhance their Plex experience.
To keep users up-to-date with all the happenings during Pro Week, we had dedicated daily emails, blog posts, media outlet coverage, and kept our social media channels buzzing with exciting updates, feature glimpses, and exclusive offers.
Furthermore, in the weeks leading up to Pro Week we hosted a Fireside in the Forums pre-event session where Plex engineers replied directly to user questions and comments on the Plex support forums.
The Results:
The Results:
Exceeded our goals for Plex Pass sales every year.
Proven positive sentiment towards our content and brand during this time.
My Role:
My Role:
Creative Direction, Art Direction, UX Design.
Custom content created for the event
We had a variety of demo videos to help educate users in how to maximize their Plex Pass features.
The Pro Panel
Each year our Pro Panel is comprised of tech and industry experts, each offering insights into different aspects of Plex.
Fireside in the Forums
Pre-Pro Week we engaged with our community in real time.
Emails promoting the event
To promote the event we created custom communications for both: existing Plex Pass users as well as our free server users.
Paid Ads on Social
Plus: A Dedicated Lander
The destination that housed all content for Pro Week.
