When the Chrysler client asked us to redesign their website, we started with a simple question: ”How can we make users fall in love with the cars?" Then we got to work. We took a deep dive into the car-buying process and what types of information are needed at what times. We studied the cars inside and out and selected the key differentiators in this already saturated category. Extensive design and font explorations followed.
The result was a site with a sleek aesthetic which mirrors the design details in the cars and delivers key information tailored to where you are in the buying process. The structure of the site is modular so content can easily be added, removed, or updated. These modules are interactive, therefore allowing the user to get more actively involved with the cars and building a connection.
My Role:
Art Direction, Photo-retouching, UI and UX Design
